Your website, rebuilt and kept running by a tradesman.

I'm Michael McKenzie, a Navy veteran and industrial electrician based in Denver. I take apart what's holding your website back, rebuild it so it brings in calls, and keep it maintained for one monthly price.

Note: The sample homepage is free. If it isn't right for you, you owe nothing.

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Fig. 1. A Journeyman website, exploded view.
  1. 1Header with a tap-to-call button
  2. 2Service pages, job photos and reviews
  3. 3Quote form that lands in your inbox
  4. 4Hosting, security and backups, handled

Troubleshooting chart

Most trade websites I look at have at least one of these. Every one is a fix I make as part of a plan.

SymptomUsual causeThe fix
The phone isn't ringing from your websiteNo tap-to-call button, or the number is hard to findA call button at the top of every page
Quote requests never show upThe contact form is broken or sends to an old inboxA quote form, tested to your inbox
People can't find you on GoogleNo site of your own, or an out-of-date Google listingYour own site plus a Google listing cleanup
Your site shows someone else's adA free website builder with its banner and web addressYour own domain, with no ads
It's hard to use on a phoneAn old layout made for desktop computersA layout built for phones first
Nobody has updated it in yearsChanges are a hassle, so they never happenText me your changes. They're included every month.

Specifications

Three plans, same workmanship. No setup fee, and you own your domain.

Plans compared
Spec ApprenticeGet found. Get calls. JourneymanWin more jobs. Most shops pick this. MasterHands off. I run it.
Monthly$99$179$299
Yearly (two months free)$990$1,790$2,990
Custom pagesUp to 5Up to 10Up to 20
Edits each month1 hour3 hours6 hours
I reply within2 business days1 business daySame business day

Apprentice

Get found. Get calls.

$99 a month or $990 a year

  • Custom pages: Up to 5
  • Edits each month: 1 hour
  • I reply within: 2 business days

Master

Hands off. I run it.

$299 a month or $2,990 a year

  • Custom pages: Up to 20
  • Edits each month: 6 hours
  • I reply within: Same business day

How it works

Four steps. You only pay once you've seen your sample and like it.

More on how it works

  1. 1
    Tell me about your shop

    Call, text or fill out the form. Ten minutes is plenty.

  2. 2
    See your free sample

    I build your new homepage before you pay anything.

  3. 3
    Pick a plan, go live

    I finish the pages, connect your domain and switch it on.

  4. 4
    Scheduled maintenance, on me

    Hosting, security, backups and your changes, every month.

About the technician

I learned the trade on Navy aircraft as an aviation electrician, then spent six years keeping Denver-area production lines running as an industrial electrician and millwright. Find the fault, fix it right, label it for the next person.

Square & Level is just me. When something on your site needs changing, you call or text me, and I do the work myself.

Read more about Michael

Michael McKenzie in a hard hat, headlamp, hearing protection and hi-vis jacket, next to an industrial motor on a foggy morning
Michael McKenzie, Navy veteran and industrial electrician.

See your new homepage before you spend a dime.

Tell me your business name and I'll build a free sample of your new homepage. No cost, no obligation.

Rather talk? Call or text Michael at (303) 579-5256.

Want to tell me more? Use the full request form.

Free sample requestTakes a minute